Methodology.

Our methodology is unashamedly data-led. Much of our path to growth can be considered in data marketing terms – therefore it is imperative that we have the systems in place to monitor and react to user interactions.

Acquisition

Members come from various channels – but tracking these acquisition channels, and more importantly separating the wheat from the chaff when it comes to desirable sectors, can be hard to isolate..

We can help with:

  • Campaign planning and strategy
  • Campaign management
  • Paid media campaigns
  • SEO
  • PR and PA
  • Sales funnels
  • Channel attribution
  • Retargeting
  • Content marketing
  • Channel attribution

Retention

Just because a member or user has supported one campaign does not necessarily mean that they will lend their support in the future. We can help you activate your members and followers so that they fully engage with your organisation.

We can help with:

  • Conversion metrics
  • Sales and activation design
  • Copywriting and design
  • Activation and mobilisation strategy
  • Site optimisation
  • Split and multi-variant testing
  • UX and UI

Referral

Referral happens when users like you enough to refer others. It sounds simple – but it can be tricky. We seek to identify the key triggers for your audience and how and why they might tell a friend or colleague about you.

This might be monetary gain, influence, altruism, profile – or a number of other reasons.

We can help with:

  • Social proof
  • Social marketing
  • Referral marketing
  • Affiliate campaigns
  • Public relations
  • Viral campaigns

Revenue

Money is often a prime indicator of growth. But how do you really define revenue? More often than not, organisations spend too much time chasing less profitable or unprofitable sectors at the expense of others.

We can help with:

  • Financial modelling
  • Media planning
  • Revenue forecasting
  • Data analysis
  • Data mining and business intelligence

Reporting

To be useful, big data must lead to big insights. Metrics need to be analysed, and most importantly acted upon. We often encounter clients drowning in data without any focus on which metrics are the best indicators of growth. We can easily integrate membership, CRM, data visualisation and messaging systems with the solutions we provide.

We can also  help with:

  • Reporting
  • Analytics tools
  • Data mining
  • Data visualisation
  • Strategy

Upwards