Our methodology is unashamedly data-led. Much of our path to growth can be considered in data marketing terms – therefore it is imperative that we have the systems in place to monitor and react to user interactions.
Acquisition
Members come from various channels – but tracking these acquisition channels, and more importantly separating the wheat from the chaff when it comes to desirable sectors, can be hard to isolate..
We can help with:
Retention
Just because a member or user has supported one campaign does not necessarily mean that they will lend their support in the future. We can help you activate your members and followers so that they fully engage with your organisation.
We can help with:
Referral
Referral happens when users like you enough to refer others. It sounds simple – but it can be tricky. We seek to identify the key triggers for your audience and how and why they might tell a friend or colleague about you.
This might be monetary gain, influence, altruism, profile – or a number of other reasons.
We can help with:
Revenue
Money is often a prime indicator of growth. But how do you really define revenue? More often than not, organisations spend too much time chasing less profitable or unprofitable sectors at the expense of others.
We can help with:
Reporting
To be useful, big data must lead to big insights. Metrics need to be analysed, and most importantly acted upon. We often encounter clients drowning in data without any focus on which metrics are the best indicators of growth. We can easily integrate membership, CRM, data visualisation and messaging systems with the solutions we provide.
We can also help with: