( About Upwards Digital)

Digital thinking.
Real-world impact.

We combine strategy, design and development to create digital platforms that work in the real world - supporting campaigns, fundraising, membership, and growth.

Why We
Exist

The digital landscape is noisy. For organisations trying to make a genuine difference, getting heard is often half the battle.

Upwards started from a simple observation: many charities, membership organisations, and mission-driven businesses are doing important work but are held back by their digital infrastructure. The story is there. The impact is there. The systems just aren’t.

That’s where we come in.

We don’t just build websites. We help organisations think clearly about how digital supports their mission - from communications and campaigns to membership, fundraising and community engagement.

We believe organisations doing good work shouldn’t have to settle for clunky technology, confusing websites, or digital strategies that don’t connect to real-world outcomes. Your mission deserves the same level of strategic thinking as the world’s best brands.

Upwards exists to make that possible: helping charities, non-profits, social enterprises and ethical organisations communicate better, work smarter, and scale their impact.

Who We Help

  • Non-profits scaling their reach
  • Ethical brands & B-Corps
  • Mental health professionals
  • Educational institutions
  • Community organizations

Our Approach

We combine journalistic storytelling with rigorous data analytics. It's not enough to look good; it has to work. We measure success in engagement, donations, and real-world impact.

Our Values

Principles that guide our pixels and our partnerships.

People First

Technology should serve humanity, not the other way around. We design for accessibility, inclusivity, and real user needs.

Clarity Over Cleverness

We don't hide behind jargon. We value clear communication and transparent processes. If you don't understand it, we haven't explained it well enough.

Sustainable Growth

We build systems that last. Scalable, maintainable, and eco-conscious digital products that grow with your organization.

Radical Collaboration

We are not a vendor; we are a partner. We work deeply with your team to understand the nuances of your mission.

Data-Informed

Creativity needs constraints. We use data to guide our design decisions, ensuring every pixel has a purpose.

Excellence in Craft

"Good enough" isn't in our vocabulary. We sweat the details, from code quality to typography.

The Collective

Partners & Collaborators

Upwards is a core team supported by a trusted network of specialists. We assemble the perfect squad for each project.

Oscar Blustin

Oscar Blustin

Writer, director & producer

Robert Campbell

Robert Campbell

Creative Director & Entrepreneur

Maria  Goeth

Maria Goeth

Social media manager and translator

Mark Hatter

Mark Hatter

Developer, musician & composer

Toby Kay

Toby Kay

Digital Strategist, creative and developer

Kristina Kitchen

Kristina Kitchen

Copywriter & Editor

Julia  Morlok

Julia Morlok

Art director & designer

Janine Stromberg

Janine Stromberg

Art director & designer

Martin Thomas

Martin Thomas

Marketing / PR consultant & author

Lee Whitehill

Lee Whitehill

Communications & political consultant