What are cookies
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work properly, to remember your preferences, and to provide information to website owners about how their site is being used.
What cookies we use
We use a small number of cookies on this site, falling into two categories:
Strictly necessary cookies These cookies are required for the site to function and cannot be switched off. They include the cookie set by our cookie consent tool (CookieYes) to remember your preferences, and any session cookies required for basic site operation. These do not collect any personally identifiable information.
Analytics cookies We use Google Analytics to understand how visitors use our site. If you accept analytics cookies, Google Analytics will set cookies that collect anonymised information about your visit — pages viewed, time on site, approximate location, and device type. This information helps us improve the site. It does not identify you personally.
The cookies set by Google Analytics are:
| Cookie | Purpose | Duration |
|---|---|---|
| _ga | Distinguishes unique users | 2 years |
| ga* | Maintains session state | 2 years |
| _gid | Distinguishes unique users | 24 hours |
Your choices
When you first visit this site, you will be asked to accept or decline non-essential cookies via our cookie consent banner. You can change your preferences at any time by clicking the cookie settings link in the footer of this page.
You can also control cookies directly through your browser settings. Most browsers allow you to refuse or delete cookies. Note that doing so may affect how some websites function. For guidance on managing cookies in your browser, visit aboutcookies.org.
To opt out of Google Analytics tracking specifically, you can install the Google Analytics opt-out browser add-on, available at tools.google.com/dlpage/gaoptout.
Third party cookies
We do not use advertising cookies, social media tracking cookies, or any other third-party cookies beyond Google Analytics.
Changes to this policy
We may update this policy from time to time. The current version will always be available at upwardshq.com/cookie-policy. We will note the date it was last updated at the bottom of this page.
Last updated: April 2026