Upwards
Content & Campaigns
Good content doesn't just fill a page - it moves people. We help organisations find their voice, plan their output, and say the right thing to the right audience at the right moment.
What we do
Most organisations have more to say than they have the capacity to say it. The bottleneck is rarely ideas – it’s structure, prioritisation, and the discipline to keep going when other things demand attention.
We help with all of that. We build content strategies that are realistic for your team’s capacity, not aspirational frameworks that collapse under the weight of day-to-day reality. We help you decide what to say, where to say it, and what to stop saying because it isn’t working.
For organisations running campaigns – whether that’s a fundraising push, a policy moment, or a public awareness drive – we provide the strategic and creative support to make the most of the window you have.
How we work
Content strategy starts with audience. Not “what do we want to say” but “what does our audience need to hear, and what will make them do something about it.” The distinction matters enormously in practice.
From there we build a content framework – what you publish, where, how often, and to what end. We connect content to your wider digital strategy so it’s not just filling a feed but actively contributing to the outcomes you care about.
For social media management, we work as an extension of your team – learning your voice, staying close to your work, and producing content that feels genuinely yours rather than obviously outsourced.
What's included
- Content strategy and editorial planning
- Audience research and messaging frameworks
- Content calendars and workflow planning
- Social media strategy and management
- Web copy and campaign content
- Fundraising and appeals copywriting
- Campaign planning and execution support
Typical engagements
Content strategy — 3–4 weeks
Campaign support — project-based
Social media management — ongoing monthly retainer
Copywriting — project-based
Good fit if...
Goodwill vs plan
Your content is inconsistent or running on goodwill rather than a plan.
Campaign moment
You have a campaign moment coming up and need focused support.
Social media drudgery
Your social media feels like an obligation rather than an asset.
Key features
Plain language, strong opinions
We write clearly and we're not afraid to have a point of view. Vague content that tries to please everyone usually persuades nobody.
Audience first
Every content decision starts with a question about the people you're trying to reach — what they know, what they believe, and what you need them to do.
Calibrated to your capacity
A content plan you can't maintain is worse than a simpler one you can. We build for your actual team, not a hypothetical one.
Connected to the wider picture
Content doesn't exist in isolation. We make sure it works with your website, your email, your campaigns, and your longer-term strategy.